Recently, the reporter learned from Laizhou Shenglong Chemical Machinery Co., Ltd. In the first half of 2019, with the downward trend of the entire chemical market increasing and the profitability of chemical companies declining, Shenglong Chemical has always focused on "high-quality development" and insisted The "low cost, high quality" strategy, pay close attention to reform and innovation, promote the construction of technological transformation, economic efficiency hit a record high, and achieved good results of "more than half of the time, the output value doubled last year."

On the morning of July 31, the reporter walked into the Shenglong chemical production workshop and saw that there were only a few workers in the large workshop. At one time, the reporter doubted whether the workshop was in production? “It used to be very lively here, and the entire workshop relied on manual weighing and manual feeding.” Song Juguo, vice chairman of the Laizhou City Federation of Industry and Commerce and general manager of the company, said that there are more than a dozen machines in a workshop that require operation and maintenance by a dozen people This year, under the constraints of continuous increase in labor costs and labor shortage, the company has strengthened external collaboration. Many products are processed by external collaborative enterprises, which saves costs and improves production capacity.

When asked how to double the output value in the first half of this year, Song Juguo said with a smile, in fact, there are two points, one is product upgrading, and the other is increased publicity.

According to reports, Shenglong Chemical has carefully designed and developed a large-capacity horizontal sand mill based on advanced foreign technology this year, which is the first of its kind in China with high-power, large-capacity and high-efficiency horizontal sand mills. This series of models use imported mechanical seals, which can be cooled and lubricated by the corresponding thinner of each product, and the grinding medium has an axial flow function to make the discharge separation more smooth. After the new products are put on the market, they are favored by domestic and foreign customers.

"The wine is not afraid of deep alleys. As long as your product is good enough, you don’t have to worry about saying that there is no market. As long as the product is done, you will take the initiative to come to the door if you don’t sell it, but now the old business model of society is already very good. No matter how good it is, even if the product is good, you must take the initiative to attack, otherwise the opportunity will be snatched by the active person." Song Juguo said that enterprises have always attached great importance to product promotion, especially Internet promotion. This year, the company has invested Chongjin has increased its publicity efforts, used network technology to expand brand awareness, and let more customers know; second, through sales channels, more products are sold and the channels are wider, thus bringing huge profits to enterprises.

It is understood that since the company's "turbine, wheel pin, and gear disc" series of sand mills produced in 2005 started the " first shot " of the brand strategy of Shenglong Chemical Machinery Equipment, Shenglong Chemical has been constantly implementing technological innovation, Relying on product replacement to seize the market step by step, the high quality of its products has been fully affirmed by the market and customers.

In the second half of the year, Song Juguo said that he would unswervingly take the path of high-quality development, be determined to reform and innovate, enhance brand value, enhance crisis awareness, fill in shortcomings and weaknesses, achieve a new high of profits in the second half of 2019, and honor the 70th anniversary of the founding of New China ! Regarding the achievements made by "Victory Dragon" over the past 19 years, in the view of General Manager Song Juguo, all these rewards were relied on by all "Victory Dragon People" for their responsibilities and conscience.